Sales assumptions
Evidence behind growth
Named pipeline, signed contracts, a demonstrable run rate or documented market comparables. Growth without evidence is not an assumption a lender can underwrite.
Corporate Finance
Most funding conversations stall not because the business is unsuitable, but because the numbers are not ready when the conversation starts.
April 2026 | Estimated read time: 7 min
The businesses that move quickly through due diligence are rarely the ones with the best performance. They are the ones whose financial information is organised, current and easy to interrogate. Preparation before the meeting determines the pace of everything that follows.
The starting point for most commercial lenders and equity investors is a core pack of financial information. For owner managed businesses, this typically means:
What catches businesses out is not knowing in advance that all of this will be needed at the same time, or discovering that management accounts have not been produced monthly and now need to be reconstructed from bookkeeping records.
Filed accounts answer the compliance question. They do not answer the commercial one. A set of accounts prepared for Companies House and HMRC is designed to meet statutory requirements. It does not explain margin movement, the condition of the debtor book, the working capital cycle or the relationship between cash and reported profit.
Management accounts fill that gap. Lenders and investors need to see that the business is well run, financially disciplined and in control of its numbers.
A business that has not been producing management accounts monthly will spend weeks on a retrospective exercise. The results are usually less credible than accounts produced routinely throughout the year.
A forecast matters because it tells the funder what the money is expected to do. A projection that simply moves recent revenue upward without explanation does not answer the question a lender will ask: how confident are you, and what supports this?
Sales assumptions
Named pipeline, signed contracts, a demonstrable run rate or documented market comparables. Growth without evidence is not an assumption a lender can underwrite.
Cost assumptions
The staffing plan, supplier agreements, new finance cost of the requested facility and the tax liability that improved trading will generate.
Cash timing
A profit and loss forecast without a cash flow statement leaves the most important question unanswered. Profitable businesses can run out of cash when VAT, Corporation Tax and debtor collections are not modelled on the correct timing.
Every lender working through a set of accounts will form a list of questions. Businesses that identify those questions in advance and prepare clear answers move through the process faster.
A funding pack is not the same as sending last year's filed accounts. It is a purposeful document designed to answer the questions a lender will ask before committing to a process.
01
Two years of statutory accounts with commentary on significant movements.
02
Current year figures with a short variance note and current trading commentary.
03
Aged debtor and aged creditor reports that explain what is collectible and what falls due.
04
Three to six months of business bank statements to evidence cash movement.
05
A 12 month forecast with named assumptions, repayment costs and tax timing.
06
The amount requested, purpose, proposed term and expected repayment route.
For businesses approaching equity investors or seeking growth finance, the pack is usually more detailed and may include KPI history, unit economics and a three to five year financial model.
Funding support
Our Corporate Finance team prepares funding packs, forecast models and management information for owner managed businesses approaching lenders or investors. Where the pack depends on current reporting, our Bookkeeping and Management Accounts service can help bring the numbers into a reliable monthly format.
Related support
We can prepare funding packs, forecast models and management information for lender or investor conversations.
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